Frugal entrepreneurship: Resource mobilization in resource?constrained environments

Frugal entrepreneurship (FE) is a recent pursuit that has evolved from the frugal innovation (FI) concept. How entrepreneurs mobilize resources both interesting and novel, yet it remains an underresearched area. The objective of this study to explore how at grassroots level emerging markets realize their entrepreneurial aspiration. Based on six cases enterprise, contributes FE literature in particular FI more generally. We reveal various they them three broad categories, namely, human, social financial. Unlike other entrepreneurs, usually possess manual work skills, help each with technical, financial knowhow. They understand context culture consider deeply when developing solutions. Indeed, integrate into process, because themselves are embedded same society. Patents do not protect innovations, however, need rely informal rather than formal finance.